rinnah’s consumer views|what a consumer really wants and thinks about products and services

I’ll admit it. I first clicked over out of sheer curiosity after reading this post on online blog shops at shoppingNsales. Little did I expect to be charmed by what I saw…

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Choobs is family-run by Hwee Yen together with her sister Hwee Mei and their mom Jean. I like how transparent and open they are about letting you know just who put so much loving and effort into the pretty trinkets you see on the site. I also like the little write-ups describing each individual design because it’s not just any piece of jewelery, it’s personalized! There are three product ranges at Choobs – Chica, Sophistica and Mamasita. I like all their designs, but my favorites come from the Chica range.

I was instantly taken when I saw this charm bracelet named Love It Like It Is (from the Chica range, picture below). So many pretty hearts a-dangling and it comes with pink Swarovski crystal embellishments too! It was just calling my name and I had to get it, so I dashed off a quick email to place my order.

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The ordering process is fairly straightforward and easy too as Hwee Yen has explained everything clearly in the pages for Ordering, Payment and Shipping so you just have to select what you like, how you’ll pay for it and how you want it shipped and send her a line. Response is prompt and friendly too.

I was amazed at the level of thought Hwee Yen has placed into packaging the items for delivery. Firstly, the charm bracelet was safely tucked away into a small plastic seal-lock bag with the Choobs logo. This was then placed into a pretty gauze drawstring bag for aesthetic purposes. The little bag came to me resting inside a padded envelope, which is artfully disguised with its covering of themed wrapping paper – so very handy if you were getting this as a gift to give away, it’s all packed and ready to go! And all of this was packed into an outer normal paper envelope so I was one very happy girl unwrapping her present.

Since then, I’ve had another charm bracelet custom-made for me by Hwee Yen, and I’m still eyeing a couple more designs for myself. If you’re into charms and custom jewelry, do check out Choobs.

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